

Hollywood actress Kristen Bell said she was “shocked” when she first found out deepfakes were made using her image. However, deepfake porn, where the technology was first invented, has flourished. While there were some early examples of this happening, the threat has largely failed to materialize. The tech advancements have raised fears that deepfakes will be used to manipulate political conversations.
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In one recent example, a security researcher using open-source software and spending less than $100 was able to create video and audio of Tom Hanks. It’s getting cheaper and easier for people to make deepfake videos. Since the first deepfakes emerged from Reddit in early 2018, the underlying artificial intelligence technology needed to make them has advanced. “There has to be some kind of thinking about what we do about this when women are embarrassed and humiliated and demeaned in this way on the internet, and it really is like a question about privacy and security,” says Nina Schick, a political broadcaster and the author of Deepfakes and the Infocalypse. “Content uploaded without necessary permission being obtained is in violation of our Terms of Use and will be removed once identified.” Hawkins adds that the dozens of videos appearing as deepfakes on xHamster, which were highlighted by WIRED, have been passed onto its moderation team to be reviewed.ĭeepfake upload figures seen by WIRED did not include Pornhub, which is the second-biggest porn website and despite banning deepfakes in 2018 still has problems with the videos. “We absolutely understand the concern around deepfakes, so we make it easy for it to be removed,” Hawkins says. Patrini adds that Sensity has increasingly seen deepfakes being made for other people in the public realm, such as Instagram, Twitch and YouTube influencers, and he worries the advancement of deepfake tech will inevitably see members of the public targeted. Deepfake pornography videos are widely considered to target, harm, and humiliate the women that are placed at their center. “The attitude of these websites is that they don't really consider this a problem,” says Giorgio Patrini, CEO and chief scientist at Sensity, which was until recently called DeepTrace. Many of the celebrities have continuously been the targets of deepfakes since they first emerged in 2018. Other deepfake videos, which have hundreds of thousands or millions of views, include celebrities such as Natalie Portman, Billie Eilish, Taylor Swift, and Indian actress Anushka Shetty. One 30-second video, which appears on all three of the above sites and uses actress Emma Watson’s face, has been viewed more than 23 million times-being watched 13 million times on Xnxx.
